Flagship market report
Aesthetic Market Report: Wilmington, Delaware
Ask Paige tracks 18 aesthetic practices in Wilmington, Delaware. The average practice rates 4.8★ on Google with a median of 139 reviews. 33.3% of tracked practices offer Botox, and 72.2% list Dermal Filler.
Top devices
| Name | Count | Percent | You offer |
|---|---|---|---|
| Botox | 6 | 33.3% | no |
| Sculptra | 4 | 22.2% | no |
| Dysport | 3 | 16.7% | no |
| Juvederm | 3 | 16.7% | no |
| Restylane | 3 | 16.7% | no |
| Morpheus8 | 2 | 11.1% | no |
| PRP | 2 | 11.1% | no |
| Tone | 2 | 11.1% | no |
| Sofwave | 2 | 11.1% | no |
| Xeomin | 2 | 11.1% | no |
Top services
| Name | Count | Percent | You offer |
|---|---|---|---|
| Dermal Filler | 13 | 72.2% | no |
| Botox / Neurotoxin | 11 | 61.1% | no |
| RF Microneedling | 11 | 61.1% | no |
| Chemical Peel | 10 | 55.6% | no |
| Laser Hair Removal | 8 | 44.4% | no |
| Porcelain Veneers | 6 | 33.3% | no |
| Body Contouring | 6 | 33.3% | no |
| PRP / PRF | 5 | 27.8% | no |
| Skin Tightening | 5 | 27.8% | no |
| Vaginal Rejuvenation | 4 | 22.2% | no |
Top injectables
| Name | Count | Percent | You offer |
|---|---|---|---|
| Botox | 1 | 5.6% | no |
| Sculptra | 1 | 5.6% | no |
| Upneeq | 1 | 5.6% | no |
Competitive landscape
Wilmington, Delaware is one of the more established aesthetic markets in Delaware, compiled from proprietary intelligence gathered by Fathom's collection engine rather than national industry averages.
Practices here average 0.1 stars above the Delaware statewide average, suggesting a more competitive bar for reputation among local practices.
Botox is the most common device in the tracked practice set at 33.3% penetration, a useful reference point before committing capital to the same category.
Dermal Filler is the most listed service or injectable among Wilmington, Delaware practices, at 72.2% of the tracked set.
Every stat on this page is refreshed from the same underlying corpus described on the Data & Methodology page, so it moves as the market does rather than staying fixed to a single snapshot.
Local demand
Search-demand volume for Wilmington, Delaware isn't published on this report yet. Ask Paige's Demand Brief feature covers treatment-level demand for subscribers.
Frequently asked
How many aesthetic practices are in Wilmington, Delaware?
Ask Paige currently tracks 18 aesthetic practices in Wilmington, Delaware, compiled from proprietary intelligence gathered by Fathom's collection engine.
What's the average practice rating in Wilmington, Delaware?
The average Google rating across tracked practices in Wilmington, Delaware is 4.8★, with a median of 139 reviews per practice.
What devices are most common in Wilmington, Delaware?
The most common device among tracked practices is Botox (33.3% penetration), followed by Sculptra (22.2%).
Is the aesthetic market saturated in Wilmington, Delaware?
Saturation depends on the specific device or service, not just total practice count. Ask Paige's Device Intelligence and Benchmark Translator features break this down for your specific practice and category rather than a single citywide verdict.
How is this market data compiled?
This report is built from Ask Paige's proprietary practice corpus — intelligence compiled and structured by Fathom's collection engine, refreshed on a recurring cadence. See the Data & Methodology page for details.
Other Delaware markets
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